I’m Arul Karuppannan

360° digital marketer in Chennai, India who uses omnichannel marketing strategies that improve ROI for your business!

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What makes me unique in the Digital Marketing Industry?

Being known as a recognized b2b digital marketing strategist in India, I have worked on various kinds of projects which are presently performing with huge success. This has resulted in continuous projects from my previous valuable clients who believe in my exceptional work. I make use of data-driven methodologies which will offer result-oriented outcomes thereby doubling the ROI and conversion rates for businesses.

Added to the list, I also offer free digital marketing training for business owners and job seekers which could remain beneficial for them. I provide them with an end-to-end digital marketing training process that would help them in implementing those strategies in their business. Hence, handling the digital marketing process for a business or training people on them with perfection is the major mission I'm working with!

  • 2005-2008 BCA

    Initially, my goal was to be a programmer, so I joined BCA. Everything looked fine for me except the maths subject which was loaded with complexities. Being a commerce student in High school, I struggled to manage it.

  • 2009-2012 MCA

    Secondly, I entered the post-graduation phase. It was the place where I achieved most of my life desires to a greater extent. Yes, it was a bunch of happiness including friends, entertainment, practical exposure, thrilling experiences, etc. Since I passed out with distinction, I came to the conclusion that "It's time to become a programmer" which became upside down in the coming years!

  • 2012 - 2014

    After spending a few months on the job search I realized that becoming a programmer without the proper guidance/knowledge/experience is not an easy task. I heard the phrase SEO job which was in the booming phase. I started searching about it on Google to grab information about it. It came up with results stating that the "process of optimizing the websites to impact its search engine results is called SEO". Since I relied on google for everything, it created more interest and started my career as a seo analyst. After that, I came to know that SEO is a part of digital marketing and I wanted to upgrade myself. I learned many things, since I wanted to upgrade, moved to w2s solutions for which I'm here now.

  • 2014 - present

    I started my career at W2S Solutions as Digital Marketing Executive, and with a combination of expertise and regular upgrades presently I'm the Digital Marketing Manager. The IT business has high competition across the globe without a doubt. I enjoy working in a highly competitive industry where I get an opportunity to upgrade myself with challenging tasks. It includes team management skills, client relationships, inbound marketing strategies and client retention, etc which gave me a new look at myself.


Frequently Asked Questions

What are your expertise?

I'm good at handling all kinds of digital marketing services which include SEO, SMM, content marketing, Paid Advertising, Video Marketing, Email marketing, influencer marketing, e-commerce marketing, cro, orm, web analytics, branding, lead generation. When clients approach me with their unique requirements, the above things are done with fulfillment from my end.

What qualifications do you hold?

I'm a certified marketer holding various popular certifications from Google, Semrush & Hubspot certificates with 10 years of experience in this industry.

Can you guarantee results?

The exact truth here is no one can guarantee you the results! In particular, when it comes to SEO, the key factor of Digital Marketing always comes with great sort of changes with Google Algorithm. With the changes, we can view the slight variations in results.

However, you could lively view our successful clients whose projects are performing at the top regardless of these updates. I believe "trust in me" is the primary factor that will offer you the outcome you expect.

Why do you always talk about Google, there are other search engines?

In general, Google tops the list when it comes to the search engine used all over the world. When you consider the UK, the market share crosses over 90% of all the traffic to the websites. This clearly shows that we spend the majority of time optimizing the websites for Google.

While performing all these activities, these tactics also remain applicable to other search engines as well! If we work on optimizing our websites for other countries, it is important that other major search engines like Bing, Yahoo should be taken into consideration.

What locations do you cover?

Currently, I'm working for local locations which include Chennai, India but could also target global countries easily and cover their target audience.

How long will it take to see results?

This is a tricky question since every project would differ based on the timescale, business requirements, target location to be focused on, etc so becomes the result. However, I could say that 60 days from the initiation of the project, we can start viewing results slowly. This has been the case that I have viewed with our previous project experience.